When I am meeting with new clients, I am finding more and more that they are not utilizing a mailing list for their website. This is a huge mistake as having a mailing list can help gain new clients and remind existing clients about the services your business provides. Setting up an email list is very simple; all you need is a website and a form on your website.
Why An Emailing List Is Important An email list is important for a variety of different factors. One is that it allows you to keep in contact with targeted individuals who you know are interested in your services or products. Since they signed up for your list, they most likely are either an existing customer or someone who could become a customer in the near future. Are you offering a great new sale or discount with your business? These are the type of people who would benefit greatly from hearing about this news. Another reason is that with an email list, the cost is next to nothing! Service like mailchip allow you to have a list of up to a few thousand people and you can send out over 10,000 emails a month for absolutely no cost at all. When your list eventually grows, you can sign up for a monthly fee which is very minimal, around $20 a month. For the low price involved, having an email marketing list has a fantastic return on investment.
How To Get Started To get started, you will want to sign up for a mailing service like the above mentioned mailchip. Because you will be emailing individuals on your list weekly or monthly, you will need to make sure they opt in to your list. Because of spam laws and regulations, for a person to receive emails from you they must have signed up and give you permission to do so before you can start sending them your newsletter or other promotional offers. Once you sign up for this service, you will be given a unique url or website that you can link to. I recommend having a small form on the homepage of your website that allows anyone to click on and from there they can sign up for your mailing list. Once this form is added to your website, you can watch your list grow and can inform your audience of new promotions your business is currently offering now and in the future.
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